Natural mascara


Finally, a natural mascara you can feel good about putting on your lashes!
It is naturally paraben-free, gluten-free, and mercury-free.
You will be amazed at how well this mascara builds volume and length to your lashes.
This is the natural mascara you’ve been waiting for!

Aqua (Water), Oryza Sativa Wax (Rice Bran Wax), Olea Europea fruit oil (Olive Oil), Vegetable Source Cetyl Alcohol (Coconut), Coernica Cerifera (Carnauba Wax), Euphorbia Cerifera (Candelilla Wax), Vegetable Glycerin, Stearic Acid, Acacia Gum, Black Iron oxide (CI 77499), Aminomethyl Popandiol (Ph Adjuster), Phenoxyethanol (Preservative).

NEW FORMULA as of February 2013! In an effort to offer you safe cosmetics that are healthy for you and the environment, we have adjusted our formula to eliminate the Cyclopentasiloxane. We are confident you will enjoy the function and beauty of the adjusted formula as much as the original.


"If I could afford to buy this for every single person in the world who wore mascara, I would! I've used everything, and this is my favourite. It stays on like waterproof, it doesn't smudge, doesn't get clumpy, it comes off when you wash your face with your regular cleanser!!!! I'm a low maintenance girl that likes to look high end! I love it, I love it, I love it! I'm never using anything else, it's the best mascara ever!"

Kitty Berns, Owner Berns and Black Salon


Frequently Asked Questions:

Will Pure Anada natural mascara make my lashes appear fuller, thicker and longer?
You better believe it! The formula produces amazing volume! Most women found that Pure Anada mascara generated more volume than mainstream brands that claim the same thing.

Other natural mascaras I have tried, do not stay on my lashes for the whole day. What can I expect from Pure Anada natural mascara?
This is where it was critical for us to rise above the competition. What is the point in wearing a natural product, if it runs into your eyes and down your face?
Our mascara will deliver the results you are looking for! It is water-resistant, but not water-proof. Therefore it is easily removed with a gentle oil based cleanser (Pure Anada Scentless Gentle Cleanser), or a creamy eye makeup remover (Pure Anada Cucumber & Aloe Eye Makeup Remover).

I have sensitive eyes. Will this mascara be any different than other products on the market?
Pure Anada mascara is formulated to be PH balanced for eyes. The PH of skin and hair is 4.5-5.5. Our eyes have a PH of 7. If a mascara is not properly PH balanced it will burn and sting your eyes. In our trial studies, we did not encounter anyone who experienced a burning or stinging sensation! This is extremely exciting, since mascara is often a problematic product in this regard.

I’ve heard that mascara should be replaced every 3 months. Is this true for Pure Anada natural mascara as well?
Yes, we also recommend purchasing a new vial of mascara every 3 months. Over time, bacteria from your eye begins to contaminate the mascara in the vial. If you use the same vial for too long, you may acquire an infection. If you are experiencing irritation from your mascara that you didn’t when you first opened the vial, perhaps it’s time to change the tube!
Also, it is imperative that you do not share mascara with friends or family.

Who formulated Pure Anada natural mascara?
Mascara is one of the most difficult products to formulate; especially a natural alternative. Our goal was to produce the best natural mascara on the market. Not only did it have to contain a majority of natural ingredients, it also had to stay on lashes all day!
Through a chain of events, we were made aware of a chemist in Europe who specializes in mascara. He formulated Pure Anada natural mascara for us, however it is filled and packaged at our facility in Morden, Manitoba.

Is Pure Anada natural mascara vegan?
Yes, Pure Anada natural mascara is vegan.

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